SNOWSHINE
WHAT IS BUTCHER JONES SURF CO.?
WE'RE STILL FIGURING OUT WHAT WE WANT TO BE WHEN WE GROW UP.
At heart, we’re scrappy art school kids with big ambitions and the same pioneering spirit as those who once traversed these harsh desert conditions to strike gold. We are a lifestyle grown from a unique blend of city roots, California dreams, Caribbean soul, and finally finding a place to call home in the desert mystique.
OUR STORY BEGINS IN THE SNOWY MIDWEST.
A LONGING FOR CHLORINE-GREEN HAIR, PALM TREES & SUNSHINE.
In California, we found our tribe of like-minded misfits—surf & skate competitions, running with the bands along Sunset Strip, and spending nights into mornings at the eclectic bungalows in Laurel Canyon where sounds of the '60s still hauntingly echo.
The night was our playground, the witching hour was our call.
We sang, wrote music, talked for hours, and laughed into the night.
We felt important, and our art was critical.
ARIZONA CAME ON A WHIM.
A land of contrasts and surprises unveiled a deep connection to the native energy of the land.
The irony of "surfing in the desert" captures the essence of Butcher Jones Surf Co.
Arizona's magical landscapes and legendary lore are the perfect backdrop for our unique brand.
And now, with the opening of Revel Surf at Cannon Beach, we will surf the desert once again!
BUTCHER JONES SURF CO. IS FOR THE ECLECTIC, WITTY, AND IRONIC.
It’s for those who exist for the mercury hitting 100º but appreciate coastal June gloom.
It’s the nostalgic longing for childhoods spent at Big Surf, hidden beaches at Saguro Lake, and the mysterious allure of the Lost Dutchman gold mine.
Doc Jones Signature T-Shirt
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SAY NO TO FOMO
We'll keep you in the "knew" before anyone else knows.
THE GOOD DOCTOR
Legend has it that Dr. Jones was an early settler of Arizona, renowned for his ventures from gold mines to cattle ranching. Despite his visionary pursuits, Jones was a dubious doctor, allegedly conducting surgeries from his kitchen table, leading to the nickname "Butcher." While the true identity of Butcher Jones remains shrouded in mystery, the name now adorns the Butcher Jones Beach and Trail at Saguaro Lake (pronounced "suh-WAHR-oh") near the Superstition Mountains, capturing the enigmatic spirit of Arizona's past.
FOR THOSE THAT DARE TO DREAM
Arizona is truly special, with magic in our mountains and a pioneering spirit in our veins, water has always been our liquid gold. The relentless pursuit of the perfect wave reflects the indomitable spirit of those who walked before us, our heritage of resilience and a thirst for the extraordinary. Our forefathers tamed the wild waters of the Salt River, and today groundbreaking technology allows world-class surf in this improbable landscape. Technology and visionary thinking have been intrinsic to our essence. Arizona is where dreams take shape.